Write, write, write. Review, review, review.
Another review of a flash game here (something triple-A by Friday I think). It's a funky little "educational" game called Vampire Vision (a link to it is available in first line of the review). It's simple, answers the question: what would vampires look like if they were muppets?, and is also weirdly addictive due to some Zynga-style incentivization to play.
Not a bad way to hook research subjects... err... players, I guess.
Vampire Vision: A Study of the Player, A Study in Incentive
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